Marketing and Design
With increased access to customer data, businesses have the opportunity to segment customers more precisely and identify their preferences more accurately.
Advanced analytics allow marketers to delivers messages at optimal times. Moreover data-driven marketing allows businesses to understand content that works. But the really exciting application of data-driven marketing comes in conjunction with technologies such as artificial intelligence (AI), where businesses are able to predict customer preferences and deliver prescriptive marketing messages.
Relevant and accurate customer data also allows businesses to tailor and deliver targeted customer experiences across channels. Designing great customer experiences usually involves aligning technology, processes, marketing and design to engage customers in the best way possible. There must also be a simultaneous testing and feedback process in place, to enable businesses to tweak their customer experience strategies for optimum results.