Data and Analytics
Data is the fuel that is driving digital innovation. More and more data is being generated every day around the world and businesses have access to an ever-increasing range of data sources. The mainstay of data available to businesses so far has been point-of-sale transactions and customer interactions – in person and online.
In recent times social media has also become a significant source of relevant data for business. And very soon data from wearables and sensors on all kinds of products and services will flood businesses.
Does your business have the capacity to make analyse these gigantic volumes of data and get meaningful insights out of them?
Business that are able to use data to get the insights they need are likely to be more productive and grow faster, to better segment their customers, improve their products and services and generally make exponentially smarter decisions.
The emergence of better analytics platforms and machine intelligence is further fine-tuning the efficacy of data and its use for business, especially small businesses.