Customer expectations have changed dramatically in recent times. Innovative products and services that deliver completely new and enhanced customer experiences are disrupting and transforming entire industries, with Uber and AirBnB being the more well-known examples. Businesses worldwide are using technology and innovation to understand their customers better and deliver superior and customised experiences to build and grow the relationship.
Your business could get much more out of aligning not just its marketing and customer service to match the customer’s expectations but also transforming the organisational-wide processes to support those experiences. From supply chain to multi-channel to innovation, every function will need to adopt a customer-centric approach to be successful.
At DIGI_X 2017 on June 23 we will explore how to transform your current processes to deliver positive and rewarding customer-centric experiences.